What's one of the greenest things you own - and at the same time is the least green thing you own?
Bingo! - YOUR LAWN
Here's the story -
Since the 1950's when perfectly green and manicured lawns became the norm, the hopeful optimist's of the post World War II era believed that chemicals were good for us and that our supply of fresh water was endless. Nature was to be conquered. Chemicals proved to be a quick way of producing uniform, fool proof results, which conformed perfectly to the standards of an entirely new frontier - Suburbia. We became so obsessed with clean, sterile perfection that we became willing to do anything and everything to achieve a "dream" lawn, including feeding it an annual regime of "drugs". Little did we know that these seemingly cheap drugs, and grids of green, would come at such a high price.
"In many ways, it would be today's equivalent of seeing someone smoke a cigarette on an airplane."
We do have to admit that chemicals - which is actually a very broad term - of all sorts have helped advance our civilization greatly, but in most cases this advancement has not been worth the price.
quick facts on lawns /
Emissions - According the US Environmental Protection Association, a gas-powered push mower emits as much hourly pollution as 11 cars and a riding mower emits as much as 34 cars.
- High Annual Cost of Ownership (click fig.1) - When compared to native plants.
- High Water Demands - Lawns are the single largest irrigated crop in the U.S. - Meaning we spend more of our limited fresh water supply nurturing an aesthetic lawn than we do on growing food. (NASA)
- Unnecessary Chemical Inputs - In the U.S. 90 million pounds of pesticides are applied on lawns and gardens per year. Homeowners are much less restricted (both financially and legally) than agriculture, and tend to spread chemicals fairly haphazardly and at higher than recommended rates, which leads to higher levels of water pollution. Chemicals also destroy soil biology, which is necessary for truly healthy plants.
- Polluting Our Waters - Stormwater runoff (especially that which contains sediment) collects and distributes excess lawn chemicals into our rivers, lakes, and streams. This eventually leads to depleted oxygen levels and "dead zones".
- Health Risks - Of 30 commonly used lawn pesticides 13 are probable or possible carcinogens, 13 are linked with birth defects, 21 with reproductive effects, 15 with neurotoxicity, 26 with liver or kidney damage, 27 are sensitizers and/or irritants, and 11 have the potential to disrupt the endocrine (hormonal) system. (beyondpesticides.org)
Once your eyes are open to the unnecessary risks involved in conventional lawn care, it becomes a strange feeling to broadly apply that much chemical outside. It can also be somewhat infuriating to see others spraying/spreading chemicals where you know for a fact children and pets will be rolling around in the grass. In many ways, it would be today's equivalent of seeing someone smoke a cigarette on an airplane.
If you need more in-depth proof - Click Here.
How you care for your landscape says a lot about you. It always has, which is why "keeping up with the Jonses" became synonymous with a perfect green lawn, and why we have gone to such great lengths to prove we belong.
Well times have changed, and we have realized that our landscapes and ourselves have a lot more to say than "Hey, I fit in." It's time to adopt a more sustainable approach to lawn care.
OUR ORGANIC APPROACH
First things first - You do not have to sacrifice having a beautiful lawn by any means! We admit they're great. They're where all the action happens and are a perfect outdoor carpet for rootin' around and playing in the yard. We just know there is a better way of achieving a safe, beautiful recreational lawn.
We're working on cracking the code and making organic fertilizing the norm, not only because it is healthier, and cheaper over time, but also because it works. We're not out to sign up 100 more clients or grow our fertilizing division into a Scott's, mainly because we're just not that into the idea of turf being the seemingly mandatory norm...But that's another story for another time. If we're going to do it, we're going to do it the right way and change some minds by offering a reasonable, safer alternative.
In light of everything we've presented above, and after three full seasons of transitioning our turf fertilizing program to 100% organic, we're confident that we're ahead of the curve in terms of the future of home lawn care.
We invite you to join us.
Whether you answered Yes, or No, please download our informational booklet:
and let's figure this thing out together!
We'll see you out there.